Aletra is Here for a Cleaner Indonesia

Aletra offers clean, efficient, and environmentally friendly mobility solutions.

We Are a Mission-Driven Company

Aletra is present for the electric car class under PT. Sinar Armada Globalindo. Carrying the same mission as its parent company, Aletra is here as an Indonesian automotive company by offering more environmentally friendly products.

PT. Aletra Mobil Nusantara began its journey in 2023 by signing an exclusive partnership with Livan Auto, a subsidiary of Geely Auto Group.

As a new automotive brand in Indonesia, Aletra carries the spirit of progress by delivering modern vehicles that are safe, efficient, and aligned with technological advancement. We are committed to building a smarter and more responsible future of mobility through innovative vehicle technologies designed to meet the needs of the Indonesian people.

Vision

Committed to becoming an automotive company that prioritizes safety, quality, durability, and environmental responsibility. We deliver innovative products while upholding the highest standards in safety and product excellence.

Mision

We aim to create the best products for Indonesia through modern technology, focusing on customer satisfaction and strong after-sales support. Continuous innovation and product development will drive us forward into a future of sustainable and environmentally friendly mobility.

Brand Essence

We strive to deliver innovation, human-centered experiences, reliability, and long-term value.

Durability

We prioritize quality and long-term reliability.

Empathy

Our focus is on safety, comfort, and delivering a meaningful experience.

Sustainability

We are committed to mobility and environmental responsibility for a better future.

Aletra's Business Scope

Brand License Holder

Aletra holds exclusive rights to the brand and its products marketed in Indonesia.

Assembly

Vehicles are assembled locally in facilities that meet high-quality standards with efficient production processes.

Distributor

Aletra distributes vehicles across B2B, B2C, and B2G segments through an official and trusted distribution network.

After-Sales Service

We provide regular maintenance services, genuine spare parts, and technical support to ensure customer satisfaction.

About Livan

Established on January 24, 2022, LIVAN Auto is a new mobility-focused brand under Geely Auto Group. LIVAN operates independently in R&D, smart manufacturing, global supply chain management, as well as in marketing, services, and innovative operations. LIVAN Auto engineers have contributed to the development of national and industry standards for battery swapping. To date, the company has proposed over 30 battery swapping standards and registered more than 1,000 patents related to battery swapping architecture, swapping stations, and swap-enabled vehicles.

About Geely

Geely Auto Group is a leading automobile manufacturer based in Hangzhou, China, founded in 1997 as a subsidiary of Zhejiang Geely Holding Group. The group manages several globally recognized brands, including Volvo Cars, Zeekr, Lynk & Co, Proton Cars, and Geometry.

Milestone

Aletra meluncurkan produk pertamanya, L8 EV

November 2024

Aletra memulai pembangunan pusat R&D di Alam Sutera

September 2024

Penandatanganan perjanjian kerja sama antara Aletra dan Livan Auto di Jakarta.